http://allaboutrajni.com when visited greets with a warning "He is no ordinary man, this is no ordinary website. It runs on Rajini Power. The only way to enter this website is to switching your internet off." and only after the internet connection is disconnected the website can be explored by the visitor.
Once the internet is disconnected the website can be explored of rajinikant's story from the beginning, reading his inside scoops and behind the screen actions of his movies while enjoying his famous jokes which only rajinikant can achieve those feats.
The reconnection of the internet when browsing the rajinikant's website causes the website exploration to stop there and a error message popping up in rajini's humouristic style "Aiyyo! That was unexpected. To keep browsing, switch off your internet" and again with internet disconnection the website can be reaccessed.
Gurbaksh Singh the website creator for desimartini.com had said that- "The unbelievable spectacle of running a website without the Internet is a tribute to Rajinikant's larger than life image, After a few iterations and testing, we cracked the code required to build the world's first website that runs without the Internet - a website that runs offline - which is as awesome and unbelievable as miracles and stunts associated or performed by Rajni himself".
Some mobile devices cannot run the website when offline but all the pc connections do access the websites when visited and internet been disconnected.
The basic concept of the website is that it is a flash based website and when visited the flash is loaded fully and the conditional factor makes the web program to be accessable only when internet is disconnected are browser settings are changed to browse offline setting but still this is the 1st of its kind of websites which works only when offline.
Update http://www.allaboutrajini.com/ website which was also getting forwarded to the same domain for the rajini effect is now a parked domain will upadate on any later updates on this regard.
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